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Goals
64%
Cover Marketing
98%
Fast Growing Sell
A Better Way to
Reach Filipinos
If you’re looking to connect with the Filipino community, you’ve likely tried in-person events, traditional media (like tv, newspaper, or radio), and your own social media ads. While these methods have their merits, they can be time-consuming, less data-driven, and often depend on algorithms that are difficult to navigate.
At One Down, we combine our deep expertise in organic virality, Filipino culture, and strong community relationships to deliver exceptional marketing results. We are the only Filipino-focused media company in the US that consistently generates millions of organic views on campaigns without relying on a paid budget. If you’re aiming for impactful and authentic connections with the Filipino audience, we’re the team you need.
Why One Down?
3 Reasons to Choose Us
ORGANIC
RESULTS
Why settle for a campaign that needs boosting when you can partner with a company that achieves views organically? At One Down, we create content designed to succeed without relying on paid boosts, ensuring your campaign reaches its ideal audience naturally.
ENGAGED
AUDIENCE
Engagement is a key indicator of a brand’s connection with its audience. Our original content boasts an average engagement rate of 10%—double the industry average. This high level of engagement means your message will resonate deeply with the Filipino American community.
VIRALITY
EXPERTISE
Our team consists of experts who have crafted top-performing videos for various brands across multiple industries—all organically. We stay ahead of platform trends and optimization strategies, delivering results that maximize your campaign’s impact.
Our Services
How we reach your goals!
Monthly Content Sponsorship
We seamlessly integrate your brand or product into One Down’s monthly content, putting you front and center with our Filipino American community. Our strategy includes social posts, website articles, and short-form videos to boost awareness and generate evergreen leads.
Content Creation
We develop a personalized content creation approach that merges viral potential with your brand messaging, producing culturally resonant, highly-shareable content. From video production to copywriting and graphic design, we drive leads and conversions for your brand or product.
Social Media Management
We take charge of your social media channels, applying our proven methods to achieve high organic engagement. Our data-driven strategies boost engagement and reach, offering insights into Filipino and broader Asian market trends. From publishing to analytics, we handle it all.
Viral Marketing Consultancy
We provide internal workshops and training on creating viral content, alongside comprehensive viral campaign planning and execution services. Our expertise ensures your brand captures attention and resonates deeply with the Filipino audience.
Influencer Marketing & Partnerships
We connect you with the perfect creators for your brand or product. Leveraging our extensive creator network, we onboard and collaborate with influencers to develop impactful campaigns. Share your goals, and we’ll deliver the right creators to drive results.
Cultural Intelligence Services
We offer cultural adaptation services for global brands entering Asian markets and provide cultural sensitivity reviews for international campaigns. Our deep understanding of Filipino audiences ensures your brand reaches them effectively while maintaining safety and trust.
Case Studies
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Our Creative Process
Getting Started is Easy… We do all the work!
Here’s How We Drive Results in the Fil-Am Community with Our 4-Step Process:
1. Strategy
You start by filling out a form to share your marketing objectives. Our team reviews it and schedules a Strategy Meeting with you to plan a tailored Content Strategy aimed at achieving your goals.
2. Creation
Based on your objectives, we brainstorm and create content that resonates with the Fil-Am audience and aligns with your marketing goals. Our creative approach ensures your message speaks directly to this community.
3. Analysis
We analyze the results of each post, considering reach, engagement, and community feedback. We use these insights to optimize our strategy for the next post, always aiming for continuous improvement.
4. Repeat
We build on our learnings to enhance results, providing you with a comprehensive report on performance. This report includes detailed cultural insights and social analytics, ensuring a thorough understanding of our impact.
Why The Filipino Audience?
Understanding the Value of the Fil-Am Audience
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Fil-Am Population
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Median Annual Income
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th largest
Ethnic group in US
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th most
Spoken language in US (Tagalog)
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years
Median Age
Trauma Bond
Tabo Takes
Defeat The Family
frequently asked questions
We offer a comprehensive suite of services tailored to connect with the Filipino American audience, including:
- Monthly Content Sponsorship
- Content Creation
- Social Media Management
- Influencer Marketing & Partnerships
- Cultural Intelligence Services
- Viral Marketing Consultancy
We ensure cultural relevance through a combination of deep-rooted connections within the Filipino community and extensive, firsthand experience. Our team consists of Filipinos worldwide, including Filipino Americans in the US and a dedicated team in Manila. Over the past five years, we’ve collaborated with hundreds of Filipino organizations, allowing us to stay attuned to the cultural nuances and preferences of the Fil-Am audience. This diverse and experienced team, coupled with our authentic insights and culturally resonant content, ensures that our strategies speak directly and effectively to the Filipino American community.
What sets One Down apart is our exclusive focus on the Filipino American community. While many marketing agencies treat the Filipino audience as an additional market or part of their “multicultural” services, we specialize in and dedicate ourselves entirely to this community. This singular focus allows us to double down on understanding and engaging with the Filipino audience, making us the best at what we do. Our proven track record of achieving organic virality, coupled with deep cultural intelligence and authentic connections, ensures that we deliver impactful and culturally resonant campaigns that truly engage the Fil-Am community.
Absolutely! We have a portfolio of successful campaigns showcasing our work with various brands. We’d be happy to share specific examples and case studies during our initial consultation. You may also click through our “case studies” section of our website to learn more!
Our process involves four key steps:
- Strategy: We gather your marketing objectives through a detailed form and a Strategy Meeting.
- Creation: We ideate and create content that aligns with your goals and resonates with the Fil-Am audience.
- Analysis: We analyze results, optimize strategies, and continuously improve our approach.
- Repeat: We build on our learnings, providing detailed performance reports and ensuring ongoing success.
The timeline for a marketing campaign varies based on the scope and complexity of the project. For monthly content sponsorship, it’s a 1-month activation, and we prefer to lock in sponsors at least 2 weeks before the month starts to prepare appropriately. Most video productions typically take 6-8 weeks to complete.
At One Down, we are committed to delivering your production on time and within budget. We understand that sometimes clients need faster turnaround times, and we can accommodate these requests when possible. To check our availability and discuss your specific needs, please give us a call!
Our pricing is tailored to each client’s specific requirements and campaign scope. We offer flexible packages to suit different budgets. For detailed pricing information, please contact us for a personalized quote.
You can expect full support from our team throughout the campaign. This includes regular updates, performance reports, strategy adjustments, and dedicated account management to ensure your objectives are met.
Yes, we understand the importance of meeting deadlines and are committed to delivering on time. We work closely with our clients to set realistic timelines and ensure all milestones are achieved as planned.
Our team is composed of seasoned professionals with extensive experience in marketing, content creation, social media management, and cultural intelligence. We have a proven track record of successful campaigns and deep expertise in connecting with the Fil-Am community.
Our Blogs
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text […]
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text […]
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text […]
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